Project Description

Sea Serpent Fleet operate a fleet of 7 luxury liveaboard vessels in Hurghada, Red Sea, Egypt. Covering all the great dive spots of the Red Sea, Sea Serpent operate and advertise throughout Europe.

Our Brief: The DiveMedia team were asked to take over all aspects of online stragegy, hosting and maintenence and develop a brand new website package which could cater to an English, German and Russian audience.

What We Did: To begin the project we transferred an existing website address and email facilities over from another provider and then configured all local office computers and mobile devices to send an receive mail. Following completion of the transfer we developed a brand new website using information obtained from the old website and then enhanced this content to appeal to a wider audience.

The new website not only includes information on itineraries, boat information, boat comparison information and technical details, it also includes a full booking platform and the DiveMedia team populated the booking engine with a full portfolio of forthcoming trips for the next 12 months. Once the site was completed we undertook a training session with key members of staff to enable them to make changes to the website themselves and keep the booking engine updated with latest availability.

Following completion of the website we then constructed 2 additional websites in German and Russian. Using the information from the primary English website we created 2 stand-alone websites which are marketed independently to their respective markets.

The Future: We monitor site statistics on an ongoing basis and make revisions to ensure each stand-alone site gets the best traffic possible from search engines. We are continually on-hand to offer advice, support and assistance on all aspects of online marketing. In addition we provide all ongoing maintenance for the websites and keep all content as up to date as possible.