28 04, 2014

Stop Caring About Follower Numbers

By | 2017-12-22T16:09:38+00:00 April 28th, 2014|Marketing Tips|0 Comments

It is so easy to get caught in this trap and indeed it became an obsession of mine when I first started using social networks for business. Constantly checking follower numbers - "How many followers do I have?", "How many people unfollowed me today?", "How can I get more followers?"   It Is Not Important [...]

25 04, 2014

Pictures Tell A Thousand Words

By | 2017-12-22T16:09:39+00:00 April 25th, 2014|Marketing Tips|0 Comments

You may or may not know that Facebook is about to undergo another design change over the course of the next few weeks. From what I understand, this new design will give much more focus on photographs and media in news feeds and this gives me the perfect opportunity to tell you about sharing photographs. [...]

23 04, 2014

Stop Trying To “Sell” Through Your Social Feeds

By | 2017-12-22T16:09:40+00:00 April 23rd, 2014|Marketing Tips|0 Comments

There is a big difference between the eCommerce website you operate and your social media feeds but too often I see people confusing what each one is for. This will prove to be a costly mistake if you keep trying to sell kit, courses or dive trips through your social media feeds.   If I [...]

14 04, 2014

My Top 5 Social Media Tips for Scuba Businesses

By | 2017-12-22T16:09:43+00:00 April 14th, 2014|Marketing Tips|0 Comments

I love lists! I love social media as a marketing tool! With these 2 statements in mind, here is a quick set of tips for using social media for your scuba diving business. Customize Your Profile Marketing is not about blending in but standing out from your competitors. Every major social network (Facebook, Twitter, Google+) [...]

11 07, 2013

Take Time and Punctuate Your Posts

By | 2017-12-22T16:09:51+00:00 July 11th, 2013|Marketing Tips|0 Comments

There is a little part of me that feels like a school teacher with this post but it is such an important factor and one of the most common mistakes I see from scuba businesses who use social networking for promoting their services.   What Are You Talking About? Don't misunderstand me. I am not [...]

25 04, 2013

Follow our brand new Facebook page

By | 2017-12-22T16:09:52+00:00 April 25th, 2013|Blog|0 Comments

As the Dive Media Network of publications continues to expand and the range of services we provide to the scuba diving industry increases, we have now created a brand new Facebook page to keep you updated. Each of our publications has it's own social networking presence but you can now follow the Dive Media team [...]

28 03, 2013

rEvo Rebreathers UK – Full Campaign

By | 2017-12-22T16:09:54+00:00 March 28th, 2013|Projects|0 Comments

rEvo Rebreathers are a leading manufacturer of closed circuit rebreathers based in Belgium with instructor dealers all over the world. Our Brief: Our initial brief was to develop a brand new website for the rEvo Rebreathers UK team which could be fully optimized for search engines and dramatically increase brand awareness throughout the UK for [...]